Evidence-based business research.
Exploring business, human resources, marketing, consumer behaviour, and information systems through evidence-based research and practical analysis.
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MBA
MBA Research Portfolio
Consumer Buying Behaviour Towards Online Shopping Platforms Among University Students
This dissertation investigates the purchasing behaviour of university students when shopping through online platforms. The study explores how pricing, trust, convenience, platform usability, product reviews, and promotional offers influence buying decisions.
Artificial Intelligence in Human Resource Management
Conducted research on the impact of Artificial Intelligence across HR functions, including recruitment, employee engagement, workforce analytics, learning & development, and decision-making.
Consumer Perception Towards Car Financing
Studied customer perceptions of automobile financing, financing preferences, purchasing behaviour, and factors affecting vehicle purchase decisions.
Structured System Analysis of PDUSU Library
Analyzed the university library's information system to evaluate workflows, user requirements, information flow, and operational efficiency.
Driven by Research. Focused on Business Impact.
My research combines academic rigor with practical business applications, helping organizations make informed decisions through data, analysis, and evidence-based insights.